Soon, Nigerian entrepreneurs producing locally, will be able to sell their very own Made-in-Nigeria products on online. Thanks to Jumia Local, a new online platform to be launched by Nigeria’s largest Online Mall, Jumia.
Jumia Local, due to launch this Saturday, October 1, 2016 to mark Nigeria’s 56th independence day anniversary this year, is Jumia’s way of supporting local entrepreneurs and brands that manufacture or assemble their products in Nigeria.
Today, there are hundreds of tech startups, tech ecosystem and incubation hubs seeking for platforms to make significant contribution to the Nigerian economy. Jumia Local coming onboard might just be the answer especially now when the country is looking for possible ways to move out of recession.
With a theme #jumiakeepisitlocal, Merchants on the site will be able to sell their products on at 0% commission, and their products will be promoted through Jumia’s marketing channels (social media accounts, mobile apps, billboards, and radio).
Jumia is calling this a social responsibility initiative that’s aimed at growing the local economy. According to Bili Sule, Head of Business Development, Jumia Nigeria, “To build a sustainable and healthy ecosystem for Nigeria, we need to focus on products made in Nigeria. The change starts with each and everyone of us and Jumia will lead the way by taking the responsibility to promote our own Nation’s products.”
As expected, vendors that want to sell on Jumia Local must have their products made or assembled in Nigeria.
With over $70 million investment funding available to its founders, Tunde Kehinde and Raphael Afaedor, Jumia is poised to maintain leadership in Nigeria’s online retail market.
The site controls 70 percent of the online retail market in the country and has serviced about half a million customers in its over one year of existence, in addition to being independently ranked as second only to Google for preferred online shopping in Nigeria.